PRIVACY POLICY
this privacy policy systematically explains the rules of collection, use, storage, protection and authorized management of user personal information on our official website, and is applicable to all website visitors, registered users and purchasing customers. this policy strictly complies with united states local privacy laws including the california consumer privacy act (ccpa), fully protects the personal privacy and data security of global users, and ensures that all user information is operated legally, standardizedly and safely.
when you browse the website, register an account, subscribe to brand newsletters and complete product orders, we will legally collect the personal information you actively provide, including your real name, billing address, detailed shipping address, email address, contact phone number and payment information. all personal data collected is only used for order confirmation, logistics delivery, after-sales service docking, account maintenance and official information push, and will never be used for irrelevant commercial purposes or illegally disclosed to third parties without your explicit authorization.
in order to optimize website browsing experience, improve page loading speed, accurately recommend fountain pens and stationery products that meet user preferences, and monitor website operation security, our website uses cookies and professional data analysis tools to collect anonymous browsing data, including user access ip address, device type, browser information, page browsing track, residence time and access source. all anonymous data cannot locate individual users, and we only use aggregated big data analysis results to optimize website layout, adjust product display logic and improve user shopping experience.
we will use your reserved contact information to send necessary transactional messages such as order confirmation, payment receipt, logistics update, tracking number notification and after-sales progress reminder. if you voluntarily subscribe to our email newsletter, we will regularly push seasonal new product releases, summer preferential activities, writing skill sharing, ink color appreciation, stationery matching guidance and exclusive member benefits. you can unsubscribe from marketing emails at any time through the one-click unsubscribe button at the bottom of the email, and unsubscribing will not affect your normal order service and transaction message reception.
we solemnly promise that we will never sell, rent or trade your personal private information to third-party marketing institutions for commercial profit. the only authorized third-party cooperative institutions are formal and certified service providers such as payment processing institutions, global logistics carriers, website hosting platforms and email push systems. all cooperative parties have signed strict confidentiality agreements with us, and can only use user information to complete designated order services, without any right to secondary disclosure and commercial use.
we adopt industry-standard encrypted transmission technology and high-security server storage system to protect user personal data and payment information, effectively preventing unauthorized access, data leakage, information tampering and data loss. although we have been strengthening technical protection and security management, due to the inherent risks of internet network transmission, we cannot guarantee 100% absolute data security. users agree to accept the inherent network risks of online shopping when browsing and purchasing products on this site.
we only retain user personal information within the valid time required for business processing and legal compliance. after the order is completed, the after-sales period expires and the legal retention period ends, we will automatically anonymize or permanently delete user data to fully protect user privacy security. users have the right to inquire, correct and apply for deletion of their personal information stored on our website. if you need to exercise privacy rights, you can contact our customer service team at any time, and we will complete the processing in accordance with legal procedures.
we reserve the right to update and optimize this privacy policy according to business adjustment, platform upgrade and legal requirement changes. after the policy is updated, we will synchronously update the content and effective date on this page. your continued browsing and shopping on our website after the update means that you fully recognize and accept the new privacy terms.